Internet
plays an important role in making people their decision to buy new
products, especially electronics and applications, according to a study
to Nielsen Research.
And indicates 81% of the study sample around the world to the Internet a powerful influence in the decision to their purchase of electronic products new, followed by applications by 77%, then books by 70%, and music 69%; and extended the same effect rates slightly less to consumer goods such as food and beverages, and products health care and hair care.
While electronics retained first place in the various areas covered by the study rates ranged between 73 and 87% as more connected to the Internet than others.
And disagreed arrange the rest of the menu from one region to another; In the Middle East and Africa under the Internet a significant impact on the decision to buy most goods such as books, cars, clothing, and health products at rates ranged from about seventy percent.
The study also showed the importance of social networking, despite being a means of communication profile, one third of respondents their opinions are looking for products which, by and integrated impact with the rest of means, such as those of television and modern personal and internet and mobile phones; concentrated role social media in a statement the new opportunities for innovation.
And adopted the survey, which was conducted between the tenth of August and seventh of September 2012, the views of 29 thousand people online in 58 countries in Europe, Middle East, Africa and the western Pacific region, North America and Latin America, and included questions about people deal with the new products that come up for the first time .
The Nielsen study found that the proportion of 60% around the world are waiting until they prove the effectiveness of new products before buying, and prefer the same percentage buy new products from well-known brands, and 45% approved the impact of economic conditions on the purchase decision.
Participants were from Latin American countries most enthusiastic to buy new products by eighty percent compared to an average 63% for the rest of the regions, and were Europe and North America more conservative and less willing to pay more counterpart, and with regard to the Middle East and Africa was the most willing to talk with others about new products by 76 % compared with 59% for the rest of the world.
And indicates 81% of the study sample around the world to the Internet a powerful influence in the decision to their purchase of electronic products new, followed by applications by 77%, then books by 70%, and music 69%; and extended the same effect rates slightly less to consumer goods such as food and beverages, and products health care and hair care.
While electronics retained first place in the various areas covered by the study rates ranged between 73 and 87% as more connected to the Internet than others.
And disagreed arrange the rest of the menu from one region to another; In the Middle East and Africa under the Internet a significant impact on the decision to buy most goods such as books, cars, clothing, and health products at rates ranged from about seventy percent.
The study also showed the importance of social networking, despite being a means of communication profile, one third of respondents their opinions are looking for products which, by and integrated impact with the rest of means, such as those of television and modern personal and internet and mobile phones; concentrated role social media in a statement the new opportunities for innovation.
And adopted the survey, which was conducted between the tenth of August and seventh of September 2012, the views of 29 thousand people online in 58 countries in Europe, Middle East, Africa and the western Pacific region, North America and Latin America, and included questions about people deal with the new products that come up for the first time .
The Nielsen study found that the proportion of 60% around the world are waiting until they prove the effectiveness of new products before buying, and prefer the same percentage buy new products from well-known brands, and 45% approved the impact of economic conditions on the purchase decision.
Participants were from Latin American countries most enthusiastic to buy new products by eighty percent compared to an average 63% for the rest of the regions, and were Europe and North America more conservative and less willing to pay more counterpart, and with regard to the Middle East and Africa was the most willing to talk with others about new products by 76 % compared with 59% for the rest of the world.
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