Internet
plays an important role in making people their decision to buy new
products, especially electronics and applications, according to a study
to Nielsen Research.
And
indicates 81% of the study sample around the world to the Internet a
powerful influence in the decision to their purchase of electronic
products new, followed by applications by 77%, then books by 70%, and
music 69%; and extended the same effect rates slightly less to consumer
goods such as food and beverages, and products health care and hair care.
While
electronics retained first place in the various areas covered by the
study rates ranged between 73 and 87% as more connected to the Internet
than others.
And
disagreed arrange the rest of the menu from one region to another; In
the Middle East and Africa under the Internet a significant impact on
the decision to buy most goods such as books, cars, clothing, and health
products at rates ranged from about seventy percent.
The
study also showed the importance of social networking, despite being a
means of communication profile, one third of respondents their opinions
are looking for products which, by and integrated impact with the rest
of means, such as those of television and modern personal and internet
and mobile phones; concentrated role social media in a statement the new
opportunities for innovation.
And
adopted the survey, which was conducted between the tenth of August and
seventh of September 2012, the views of 29 thousand people online in 58
countries in Europe, Middle East, Africa and the western Pacific
region, North America and Latin America, and included questions about
people deal with the new products that come up for the first time .
The
Nielsen study found that the proportion of 60% around the world are
waiting until they prove the effectiveness of new products before
buying, and prefer the same percentage buy new products from well-known
brands, and 45% approved the impact of economic conditions on the
purchase decision.
Participants
were from Latin American countries most enthusiastic to buy new
products by eighty percent compared to an average 63% for the rest of
the regions, and were Europe and North America more conservative and
less willing to pay more counterpart, and with regard to the Middle East
and Africa was the most willing to talk with others about new products
by 76 % compared with 59% for the rest of the world.
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