The company seeks to increase its share of the smartphone market, by targeting different market segments.
Company
intends "RIM" specialized in telecommunications and manufacturers of
mobile "BlackBerry", the launch of 6 smart phones are running
"BlackBerry 10", at least through the year 2013.The
director of marketing in the "RIM", Frank Bobann, speaking for
"FierceWireless" within exhibition Alaketroinat International CES 2013
is currently taking place in the city of Las Vegas of America, The
Canadian company seeking to launch several versions of the smartphone
targeted phone market high specification, medium, and low, and at varying prices in order to capture a larger share of the smartphone market.Includes
mobile anticipated, models animate touch screens, and models that come
with a keyboard material, both, and that, according to Bobann, who
confirmed that "RIM" did not hold any exclusive agreement with companies
to provide telecommunications service regarding platform "BlackBerry 10
"in
any market of global markets, and thus would be the company" RIM ",
free to access the various sectors of the market through its new
platform and devices they produce.According
to observers, counting Company "RIM" very much on "BlackBerry 10" which
it intends to launch in January 30 (January) month, and after setbacks
suffered by the company recently, so thought that the company will
awaiting reaction providers to serve the communications and the business
sector ,
consumers where Bobann expressed his confidence in the devices success
"BlackBerry 10" after the 150 companies with telecommunications testing.Said
Bobann, that the large number of subscribers services "BlackBerry,"
which is 79 million subscribers, in addition to the company's record as
pure and strong relations between them and the suppliers of
telecommunications, the two best proof that it is the third largest
platform for smart phones, in reference to the regular "Android" and "iOS", as he put it.The
Bobann that "BlackBerry 10" will be launched, along with at least,
70,000 application along with a strong community of developers supported
and added Bobann, that more applications common among users of mobile
devices, which is the 600 application, will be available on the
"BlackBerry 10" and 99%.And
seeks "RIM", according to Bobann, in the platform expected to highlight
the strength of the hand communications, printing, and instant
messaging service, as well as security, and stressed that the interest
the company focus is to overcome the weaknesses found in its ancient,
such as gear drive provided in organs,
and particularly with regard to multimedia, and Internet browsing
experience that they were considered sub-standard, in addition to the
scarcity of applications supported by the platform, then followed,
saying that the company will be a real competitor.Noteworthy
that the share of "RIM" of the smart phone market during the third
quarter of last year, 2012, was 5.3%, according to the report of the
research company "Gartner" Gartner, registered a decrease from the year
2011, which amounted to 11% share.And
called for setbacks suffered by the "RIM", Bobann to recognize that the
company risked when the redesigned interface "BlackBerry 10", so
company will give delegates and consumers an idea of the new design,
and all hope that like and have to deal with easy.It
is worth mentioning that "RIM" had been sent invitations to journalists
and the media to attend the upcoming event, which intends to which the
launch of the next generation of smartphone that are running the new
"BlackBerry 10", and identified call New York City in the United States
venue for the event, which will be in the January 30, 2013.
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