Report: U.S. consumers use the media during the 2012


تقرير: استخدام المستهلكين الأمريكيين لوسائل الإعلام خلال 2012
The report published by the company "Nielsen" the prevalence and use of the media Altgaydah addition to the new media.



Published "Nielsen" a report on the "use of consumers to the media" in the United States of America for the year 2012, and the company has worked in its report on the breakdown of the prevalence and use of traditional media as well as new media among Americans.
The company said that the Americans use all the devices that provide media content, including TVs and smart phones to extend to tablet computers and gaming platforms. According to the report "Nielsen", has approximately 120 million U.S. 4 or more TVs in their homes, and the percentage has a computer to وحيا that among those to 16%. And occupies users of smart phones, in the United States the vast majority of subscribers telecommunications companies, where formed until the third quarter of last year, 2012, gain of 56%, the company said in its report that users of social networks in the United States continues to grow and across all platforms.
According to the report, there are 289 million U.S. who own a TV and at least one in their homes, so the month of September 2012, so have 21 million of them a single device, and 64 million have two devices, and 75 million three devices, and the number of people who have 4 TVs in their homes to 119 million.
And dealt with the company in its report, classes TVs in homes Americans, comprising the haves TVs supports Internet connection 4% of the total number, and there is 86% of Americans have players "DVD", and 75% of them enjoying their devices support IT "HD" HD, but for Americans means for satellite communications, uses 33% of them satellites, and 52% use digital cable. According to the report, 56% of Americans use gaming platforms.
The report pointed out that 212 million of users connected to the Internet and who number 287 million, are users are active, the market for smart phones in the United States, the percentage of smart phones until the third quarter of last year 56% of the number of mobile joint companies communications, using 52 % of the operating system "Android" of the software company and Internet services, "Google", compared to 35% for the system "iOS" from the company "Apple", the percentage of users on the Canadian company "RIM" (BlackBerry) in America about 7%, while no more than the rest of the smart phone operating systems 6%. Noteworthy that the percentage of traditional phone users in the U.S. market nearly 44% after it had been in 2009 accounted for more than 82%.
The market for tablet computers and e-readers, the report noted "Nielsen" to be custom electronic reading devices accounted for 17%, compared with 16% of the tablet computers.
For users of social networks in the United States, the report indicated that the number of Americans who connect to those networks via desktop PCs, 164 million, compared to over 85 million smart phone applications, and over 81 million Internet browsers on mobile devices.
As for the time spent Americans on the Internet, According to the report, the proportion of 8.1% of the time you go for electronic games, and the percentage of 7.1% spent the Americans to send or read e-mail messages, but for the View visual content, occupies movies and video clips ratio 5.2%, occupies View sports Alambarayat, news descent, 2.2%, and 2.7%, respectively. The proportion of time spent searching and downloading applications and portals visit, combined 9.9%. The report emphasized that the greatest time spent by Americans on the Internet go to social networks and blogs, amounting to 20.1%.
As social networking has most time Americans on the Internet, report addressed devices used to access networks and lineage, and distributed ratios as, 94%, 46%, 16%, 7%, 4%, 4%, 3%, for personal computers , mobile phones, and tablet computers, and portable media, and gaming platforms, and TVs that support connecting to the Internet, and finally e-readers, respectively.
As for the distribution of time on tasks and functions of mobile devices, the report pointed out that the text messages occupies the highest percentage of up to 14.1%, and the least use of the camera, which does not exceed 0.9%, and distributed the rest ratios on other tasks, to occupy the place calls 5.5%, and listen to Music 4.4%, as in others, occupies social networking highest, amounting to on portable devices the second highest rate of 10.2%, and go descent, 2.8%, 5.3%, 3.3% to applications maps, email and IM, and web browsing across browsers, respectively.
A report from a company "Nielsen" online shopping across applications smart phones, and pointed to the ratios most common applications until June 2012, according to the report, finished application "eBay" highest and that almost 13.2%, followed by the application of "Amazon" by 12.1%, The application of "groupon" Thirdly 11.9%.

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